5/6/08

El secreto de Rhonda Byrne

Pocas veces un libro levantó tanta polvareda. En poco tiempo se colocó en el primer lugar de las ventas de librerías en el mundo. Aquí también se vende como pan caliente y no deja de generar polémica ¿Cuál es el secreto del libro escrito por la australiana Rhonda Byrne?


Si es más de lo mismo, ¿a qué se debe el éxito de este libro? Pues todo comenzó cuando Oprah Winfrey le hizo una entrevista a Rhonda Byrne, la autora. En poco tiempo las ventas se dispararon y se inició una gran campaña de marketing. En la actualidad, la obra supera los 4 millones de ejemplares vendidos. El video, producido por Byrne con los vertiginosos efectos visuales y de sonido del documental "El Código Da Vinci", pronto lideró las ventas de tiendas establecidas e internet, y hasta hoy lleva más de 2 millones de copias vendidas. Todo un boom.

Tal ha sido el fenómeno que la autora, hasta hace poco una desconocida, figura, según la revista Time, entre las 100 personas más influyentes en el mundo.

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